Chrysler's effort to make the minivan seem like a cool ride: In come rapper Coolio

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When advertisements are entertaining, people tend to watch it multiple times, and even share it. They may never buy what is being sold, but they help to get the word out, just like this post is doing.

Chrysler and rapper Coolio has combined to make the minivan appealing to those who see it only as a family ride. Maybe the goal is to attract the millions who would otherwise reject the minivan, but now that they have grown up and have families, they're thinking they can still be cool while rocking the van.

Here are some vans that the owners have made "cool"

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The Author publishes OPED columns at various global media houses, and is renowned for numerous books
Category: Social Beat

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