Usain Bolt’s Tracks & Records launches first UK and Montego Bay

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Usain Bolt’s Tracks & Records launches first UK  and Montego Bay

LONDON, England — Jamaican based franchise company FRANJAM has signed a major contract with the UK based Casual Dining Restaurants Group (CDRG) to open 15 Tracks & Records restaurants across the United Kingdom over the next five years, making it the first Jamaican owned restaurant franchise concept to open on an international scale.

 “For us this is a significant milestone in the company's development.  When we created the Tracks & Records concept it was done with these major markets in mind.  The UK has been a key target market for us since the conceptualisation stage over seven years ago and there is no greater satisfaction than to see it unfold in this way,” said FRANJAM's Managing Director Gary Matalon.

He added that he believes this signifies the first time a local, homegrown concept has evolved into becoming an international franchise and it confirms brand Jamaica's potential and gives widespread hope that many other Jamaican brands through this business model can be exported.

Tracks & Records, a Jamaican themed restaurant, which boasts eight-time Olympic Gold Medalist, Usain Bolt as a key partner, started operations in Kingston, Jamaica in April 2011 and is the first restaurant of its type in the island.

 “I'm happy to be able to share a taste of the Jamaica that I know and love with the rest of the world through the opening of these restaurants across the UK – London has always been a special place for me and I thank Aly and CDRG for giving us the opportunity to share our vision and our culture with you all,” Bolt said.

FRANJAM is a franchise company founded to own, develop and license Jamaican themed restaurants.

 

Usain Bolt’s Tracks and Records (UBT&R) has officially opened the doors of its third restaurant in St James Place Plaza on Montego Bay’s bustling Hip Strip  The grand opening welcomes Christopher Issa and the Crissa Entertainment Group to the Usain Bolt’s Tracks and Records family as the newest franchisee.

According to Mark Hart, Montego Bay businessman involved in the development of UBT&R Montego Bay and the Spanish Court Hotel, "The investment being made by the Crissa Entertainment Group into Tracks and Records has contributed to the renewal of Montego Bay’s Hip Strip, which has, for a long time had several hotels and other entertainment facilities that were not in operation".

He said this new addition lends great potential to a prime area where persons can have access to a local experience.

 

 

Category: Social Beat

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